Spitfiregirl is a boutique design studio specializing in branding and custom websites, packaging and digital marketing for emerging and established event professionals, hospitality and lifestyle brands. Based in Denver, we’ve got over twenty years of experience working with businesses around the country and around the world. Whether we are creating an authentic and memorable brand identity, innovative marketing campaign or designing a stylish and responsive new website, we deliver compelling and profitable results.

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Our Services

Our Services


Meet Spitfiregirl

She’s a petite design dynamo with a not-so-secret superpower for creating compelling and memorable designs that resonate.

With twenty years of experience in branding, packaging, digital marketing and web design, Spitfiregirl and her team bring their inspired vision and expertise to create dynamic solutions for notable event industry, hospitality, and lifestyle brands.

Get to know us!





"Many of the tips were super easy to implement and I did them right away. More than anything Heidi and Micah gave me a lot to think about in regards to my brand and site and made me excited and confident about doing a redesign!"

– Yona Friedman, Flowers by Yona

Yona Friedman


"Can I just give a big shout-out to Heidi Yarger?! I recently hired Heidi to conduct a website audit and it was amazing. She gave me a complete roadmap of the improvements I need to make on my site, including lots of stuff I had never thought about before. There's something to be said for a fresh pair of eyes on your website! She covered everything from the design to SEO and broke it down so that I could easily understand and implement. So excited for my website re-design now. Thanks Heidi!"

– Rachel Rouhana, HauteStock.co

Rachel Rouhana


"I just had to share that I had the most helpful, informative, and all-around amazing experience doing the Brand + SEO audit!! It was the best thing I could have done without having Heidi actually design my site!! If you are curious how your site stacks up, contact Heidi!! The design tips she gave me are so useful and the SEO info was beyond informative!! I am now asking myself "what would Heidi do" when it comes to design of my site! Just had to share because it was amazing!!

~ Jessica Litman, The Organized Mama

Jessica Litman

"It was an absolute privilege to work with Heidi and the Spitfiregirl team on multiple tasks. Heidi caught on to my vision immediately and worked hard to ensure that what I wanted came out beautifully.The Spitfiregirl team produced our logo, packaging for our products and our website in a timely manor while paying close attention to small details all along the way. It was nice to have a professional team to collaborate with and bounce ideas off. I would highly recommend Heidi and her team to any business owner!"

– Brooke Reddick, Fleur Organics

Brooke Reddick

"Working with Heidi & her team was a wonderful experience. With thoughtful questions, and big listening, they captured the vision I have for our company, and translated it in to a powerful message that gets lots of attention. But it's not just any attention – it's the right attention. I unquestionable recommend Spitfiregirl to any and everyone. Especially those who are ready to take their business to the next level!"

– Sojourner Auguste, Erganic Design

Sojourner Auguste

"We hired the Spitfiregirl team to design and develop a user-friendly site for our online wedding stationery business. We wanted to streamline our ordering process, our customizing options, highlight our real weddings, showcase our client feedback and create an overall easy ordering experience. It was a tall order! So far the feedback from our clients has been great! Heidi beautifully designed and Emma meticulously developed numerous unique pages, filtering options and a custom product ordering page. Thank you ladies!"

– Jessica Kopera-McCoy, Beacon Lane

Jessica Kopera-McCoy

Erin Heimstra

"As Apartment34.com grew in size and success, we knew we needed a major overhaul. We engaged Heidi to provide us with an in-depth Brand Audit. From a backend analysis of our website functionality, taxonomy and seo, to a front end review of our design and layout; Heidi provided my team with clear and concise directives. This empowered us to create a more vibrant experience for our readers, and a more enticing site to our sponsors. Without hesitation I’d highly recommend Heidi!"

– Erin Heimstra, Apartment 34

Erin Heimstra

"When I started my second company - StyleArmy - I immediately knew who to call. I hired Heidi on the spot to not only create our own visual branding, but to work with on our clients’ needs as well. We are thrilled to have Heidi and her team on board."

– Lauri Levenfeld, StyleArmy

Lauri Levenfeld