Brand Palette & Textures
Illustration
Marketing Collateral
Website
Tala Bee Kids
Tala Bee Kids embraces a modern vision of girls clothing. This children’s clothing line takes the best in design sensibilities about patterns, textures, and embellishments and combines it with clothing that is play-friendly. Inspired by designer Tala Banatao’s own experience in motherhood and designed and made in the San Francisco Bay Area, are fun at its finest.
Tala created a top-notch team by assembling Chen Design (identity) and StyleArmy for her overall brand aesthetic, styled campaigns and photoshoots, and of course…website, marketing collateral and lookbooks. Utilizing the new brand identity, we continued the playful story throughout all elements of the website, lookbooks and fashion campaigns for Spring/Summer and Resort 2012. Distressed details and custom lettering give the site a lived-in quality while the layout is thoroughly modern. We had so much fun adding loads of playful details to carry the viewer on this new journey.

Tala Bee Kids
Tala Bee Kids embraces a modern vision of girls clothing. This children’s clothing line takes the best in design sensibilities about patterns, textures, and embellishments and combines it with clothing that is play-friendly. Inspired by designer Tala Banatao’s own experience in motherhood and designed and made in the San Francisco Bay Area, are fun at its finest.
Tala created a top-notch team by assembling Chen Design (identity) and StyleArmy for her overall brand aesthetic, styled campaigns and photoshoots, and of course…website, marketing collateral and lookbooks. Utilizing the new brand identity, we continued the playful story throughout all elements of the website, lookbooks and fashion campaigns for Spring/Summer and Resort 2012. Distressed details and custom lettering give the site a lived-in quality while the layout is thoroughly modern. We had so much fun adding loads of playful details to carry the viewer on this new journey.

Brand Palette & Textures
Illustration
Marketing Collateral
Website