Bon Mimi is a new company entering the children’s gift, soft, and hard goods market. Looking to carve a solid niche in the flash sales arena, they bring carefully selected boutique and emerging childrens brands at a daily discount. Bon Mimi came to Spitfiregirl to create a sophisticated, yet youthful brand identity that captured their beach chic aesthetic.
We provided multiple options to choose from…each creating a playful and friendly vibe that would appeal to their target market: mothers! In addition to identity design, we also created custom patterns based off the logo to be used on hangtags, tissue paper and other branded collateral.
We also created custom mood boards to showcase the different directions we could take.