Maybe your brand is emerging and you need help cultivating it. Maybe your brand has, well, been around the block and needs a jumpstart. Maybe you’re established but looking to evolve or to expand into new markets. We know weddings and luxury. We know fashion. We know kids. We know lifestyle. And best of all? We know the state of your industry and your niche – where you fit in and where you have room to grow.

Our team works with you to think with innovation, target markets, and clients in mind to craft profitable solutions. Our insights help you understand how your business interacts and intersects with a client. This comprehensive approach means we can help you predict pitfalls and maximize opportunities, extend your reach, and improve your approach. And in your hot little hands at the end? An individualized Brand Blueprint: a document with detailed suggestions on how to improve the aesthetic and strategic goals of your company aligned with your mission, values, and vision.

The goal is to empower you to see the possibilities a strong foundation can provide for the future. Our roster of happy clients means we get what’s going on. Spitfiregirl respects the kind of investment you’re making and honors your time and your budget. We are your co-pilot, navigator, and baggage checker (seriously, check it) for this journey.

Let’s spark something creative.


Strengthen your brand
Clarify your vision
Refresh your brand
Create a new brand
Analyze your website
Create your digital strategy


Let’s talk about who you are and who you want to be…now and in the future. By figuring out what makes you – you know – you, we’ll craft a visual story that reflects everything you’ve worked hard to build and spotlights where you’re going next. Whether your business is on the rise or an established corporation, our experience means we can help you articulate your company’s message to ensure your brand will be honest, intentional, memorable, and successful. Together, we’ll explore identity and branding, print collateral, packaging, web design, and whatever is coming down the pipeline next.

From the first conversation until the champagne pop! when your new brand launches, our single goal is to help you present your company, authentically, to the world. With that authenticity in mind, we’ll apply your new story to any and all elements of client interaction. And we’ll review the best ways to share your capabilities and make sure your branding is responsive, effective and a serious search engine flirt. You know what you have to offer is great. We do too.

So, let’s get started.


Brand Identity
Icon & Pattern Development
Stationery Suite
Website & Blog Design
Marketing Collateral

StyleArmy is the newest face of fashion. Owners Lauri Levenfeld and Mary Gonsalves Kinney have assembled a brigade of fashion intel & creative forces. A seamless collaboration between photographers, stylists, makeup artists, videographers and graphic designers working together as the catalyst to elevate and revolutionize your company and your brand. We will style and photograph your next campaign, design your website to wow customers, rock your lookbook or curate your catalogue. With StyleArmy branding you, photographing you, styling you, and inspiring you, we’re making fashion forward your fashion now. Spitfiregirl is thrilled to be an integral part of this fashion revolution. Join the Army >


Brand Analysis
Visual Identity
Fashion Styling
Print Collateral
Lookbooks & Linesheets
Website Design & E-commerce
Tradeshow Environments