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The Lodge

The Lodge is a place for friends and family to gather, where the environment is relaxed, friendly and welcoming. Known as the “Home of 99 Beers”, this new american restaurant’s food and drinks are straightforward and approachable. Looking to promote their annual Octoberfest, The Puccini Group reached out to Spitfiregirl to update their restaurant branding and promotional material.

We first refined their existing logo to be more legible and defined. Use of a beer stein reinforced their moniker. In addition to the refreshed logo, we created a 6 piece marketing set – Invitation, Advertisement, Check Insert Postcard, Door Hanger, Facebook Cover and Email Newsletter. As you’ll see from above, their previous marketing invitation was lacking refinement. We cleaned up the rough hewn edges and mix-matched fonts, and created an overall design hierarchy. A custom wheat pattern, icons, harvest colors and font stylings complete the look.

spitfiregirl-client-the-lodge-board

The Lodge

The Lodge is a place for friends and family to gather, where the environment is relaxed, friendly and welcoming. Known as the “Home of 99 Beers”, this new american restaurant’s food and drinks are straightforward and approachable. Looking to promote their annual Octoberfest, The Puccini Group reached out to Spitfiregirl to update their restaurant branding and promotional material.

We first refined their existing logo to be more legible and defined. Use of a beer stein reinforced their moniker. In addition to the refreshed logo, we created a 6 piece marketing set – Invitation, Advertisement, Check Insert Postcard, Door Hanger, Facebook Cover and Email Newsletter. As you’ll see from above, their previous marketing invitation was lacking refinement. We cleaned up the rough hewn edges and mix-matched fonts, and created an overall design hierarchy. A custom wheat pattern, icons, harvest colors and font stylings complete the look.

spitfiregirl-client-the-lodge-board
SERVICES
Icon Development
Identity Development
Marketing Collateral
Signage
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