SERVICES
Brand Palette & Textures
Icon Development
Identity Development
Illustration
Website
PORTFOLIO

Ruffled

Ruffled is one of the leading wedding blogs in the industry. They celebrate the savvy, fashion conscious bride with a collection of gorgeous & original editorials, witty perspectives, and clever DIY ideas inspiring their readers to create a wedding celebration uniquely their own. Our client created Ruffled as a resource for stylish brides looking for that handmade or vintage aesthetic. With big initiatives in hand, Ruffled came to us to create three unique identities and websites, falling under the Ruffled brand. Ruffled, the main website would continue to feature original wedding content and DIY inspiration. Blue Label would serve as their forthcoming Vendor Guide. And lastly, The Loop would be an interactive, inspiration gathering site.

The Ruffled site features the daily blog, real weddings, design inspiration and a classifieds section. Being the main “face” of the brand, we based all the branding elements of this design. Filled with delicate and bespoke details, the site has a vintage, handcrafted appeal. Each vetted member of the vendor guide is given a custom portfolio page to highlight their best work and provide details and deals to potential clients. The website backend allowed for this functionality to be completed by each member, significantly reducing management time for Ruffled.

Spitfiregirl-Ruffled-brandboard

 

“I was beyond pleased with our branding. Heidi was very thorough in the style diagnosis, and in return I received a timeless yet fresh web design and branding. Because of such fresh aesthetics, I immediately noticed a spike in advertising inquiries from vendors who wanted to be part of the site, and the number of wedding submissions more than doubled. Our advertisers and professionals in the industry continue to compliment me on the site design and the logo.”

Amanda Nistor, Owner

Ruffled

Ruffled is one of the leading wedding blogs in the industry. They celebrate the savvy, fashion conscious bride with a collection of gorgeous & original editorials, witty perspectives, and clever DIY ideas inspiring their readers to create a wedding celebration uniquely their own. Our client created Ruffled as a resource for stylish brides looking for that handmade or vintage aesthetic. With big initiatives in hand, Ruffled came to us to create three unique identities and websites, falling under the Ruffled brand. Ruffled, the main website would continue to feature original wedding content and DIY inspiration. Blue Label would serve as their forthcoming Vendor Guide. And lastly, The Loop would be an interactive, inspiration gathering site.

The Ruffled site features the daily blog, real weddings, design inspiration and a classifieds section. Being the main “face” of the brand, we based all the branding elements of this design. Filled with delicate and bespoke details, the site has a vintage, handcrafted appeal. Each vetted member of the vendor guide is given a custom portfolio page to highlight their best work and provide details and deals to potential clients. The website backend allowed for this functionality to be completed by each member, significantly reducing management time for Ruffled.

Spitfiregirl-Ruffled-brandboard

 

“I was beyond pleased with our branding. Heidi was very thorough in the style diagnosis, and in return I received a timeless yet fresh web design and branding. Because of such fresh aesthetics, I immediately noticed a spike in advertising inquiries from vendors who wanted to be part of the site, and the number of wedding submissions more than doubled. Our advertisers and professionals in the industry continue to compliment me on the site design and the logo.”

Amanda Nistor, Owner
SERVICES
Brand Palette & Textures
Icon Development
Identity Development
Illustration
Website
Top