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Brand Palette & Textures
Icon Development
Identity Development
Marketing Collateral
Packaging
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Leapfrog iQuest

LeapFrog creates award-winning tablets and handhelds for kidsgaming systemsreading systems and kids’ educational toys that delight, engage and inspire children to reach their potential. They are 100% focused on developing products that will provide the most engaging, effective learning experience for all ages, in school or home, around the world. As part of Leapfrog’s extended family of educational toys and products, the iQuest handheld was the first of several packages to be rebranded in a more modern style that appeals to today’s tweens and teens.

In close collaboration with Leapfrog’s Design Director, Spitfiregirl helped to create and produce all elements of the redesign from a refreshed identity, colorways, and custom patterns, to overseeing the photoshoot and designing the complex packaging and supplemental collateral.

LeapfrogLeapfrog

Leapfrog

Leapfrog

“Heidi played an integral role in the redesign of several Leapfrog products, including the iQuest™, MindMania™ and Twist-n-Shout™. She brought a fresh perspective to all elements of the redesign – from overall vision, photography and styling; to pattern and package design. Heidi truly understands the youth market, and how to communicate to them effectively. I look forward to collaborating with Heidi on future creative endeavors."

Monika Rose, Leapfrog

Leapfrog iQuest

LeapFrog creates award-winning tablets and handhelds for kidsgaming systemsreading systems and kids’ educational toys that delight, engage and inspire children to reach their potential. They are 100% focused on developing products that will provide the most engaging, effective learning experience for all ages, in school or home, around the world. As part of Leapfrog’s extended family of educational toys and products, the iQuest handheld was the first of several packages to be rebranded in a more modern style that appeals to today’s tweens and teens.

In close collaboration with Leapfrog’s Design Director, Spitfiregirl helped to create and produce all elements of the redesign from a refreshed identity, colorways, and custom patterns, to overseeing the photoshoot and designing the complex packaging and supplemental collateral.

LeapfrogLeapfrog

Leapfrog

Leapfrog

“Heidi played an integral role in the redesign of several Leapfrog products, including the iQuest™, MindMania™ and Twist-n-Shout™. She brought a fresh perspective to all elements of the redesign – from overall vision, photography and styling; to pattern and package design. Heidi truly understands the youth market, and how to communicate to them effectively. I look forward to collaborating with Heidi on future creative endeavors."

Monika Rose, Leapfrog
SERVICES
Brand Palette & Textures
Icon Development
Identity Development
Marketing Collateral
Packaging
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