My 5 Takeaways from The Savvy Experience

September 28, 2016

I’ve been excited to share my experience attending The Savvy Experience and have been waiting for just the right moment. And by “just right” I mean – when not overwhelmed with deadlines or travel or kids or (fill in the blank). The Savvy Experience is a conference for female entrepreneurs who are looking to connect with like-minded business owners. Heather Crabtree gathered 65 women from across the country, and a few from across the pond – to learn, support and grow from each other. Held at the colorful Saguaro Hotel in Scottsdale, it was the perfect environment to not only learn, but relax. Honestly it felt more like a retreat…what with all the swag, yummy treats, and eye candy – as the pictures below will attest. I was so grateful to be chosen as a speaker (I’ll be sharing more about my presentation in another post!)

I’ve attended a few creative conferences now – all were great in their own way – but Savvy is different. This was the first one I’d attended that actually felt pertinent in every way to MY business. Not my client’s business or my blog. There were SO many memorable moments – too many to list in one blog post – but here are my top 5 takeaways:

1.  S.W.E.E.T Your Client Experience
My girl Monique Melton broke it all down – Make your client experience Simple, Worth it, Effective, Enjoyable, Thoughtful. It highlighted where I need to step up my game and communicate to my clients just how much I appreciate them, as well as fully document our process.

2.  Marketing Your Services
I hope this doesn’t come across as braggadocious – but I’ve been almost entirely referral based for over 6 years now. Meaning I do zero paid advertising, rarely “go after” jobs – they usually come via referral or google searching. It’s a good place to be and I’m grateful. However it also breeds complacency, taking jobs for the $ and not always going after the DREAM clients (note: my client list is pretty dreamy now, but it could always been more so). Amber Housley spoke about sales funnels, metrics and understanding and cultivating your customer journey. To be honest I was kind of embarrassed at how little of it I was doing!

3.  Diversify Your Cash Flow
This has been on my mind for years, YEARS! people. Because let’s face it…I can’t, nor do I want, to be a client-facing shop forever. Product-tizing my services is high on my list for 2017 (and really 2016 too). Eliana Baucicault shared the ways her diversification support her business and not be in competition with her core services.

4.  Get On Financial Track
Kristin Kaplan and Mary Beth Storjohann each spoke about financial well being. From charging what you’re worth (and then some) to creating specific and measurable goals for your financial future. It was a sobering fact that I often let fear hold me back. I’ve made a commitment to Finance Fridays and getting serious about my financial goals.

5.  Connect Face to Face
Getting out from behind the computer and actually connecting with other creative entrepreneurs, internet buddies and friends is crucial! It’s easy to feel like you’re the only one going thru the struggles of juggling business and personal life. We shared so many laughs, hugs, tears and high-fives over those 3 days. I’m grateful to have made so many new friends and am excited to learn from and collaborate with them.

I could go on and on, but we’ve got work to do, right? So, what are your remaining goals for 2016?



Lunabear Studios
Ten 22 Studio

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