I’ve been excited to share my experience attending The Savvy Experience and have been waiting for just the right moment. And by “just right” I mean – when not overwhelmed with deadlines or travel or kids or (fill in the blank). The Savvy Experience is a conference for female entrepreneurs who are looking to connect with like-minded business owners. Heather Crabtree gathered 65 women from across the country, and a few from across the pond – to learn, support and grow from each other. Held at the colorful Saguaro Hotel in Scottsdale, it was the perfect environment to not only learn, but relax. Honestly it felt more like a retreat…what with all the swag, yummy treats, and eye candy – as the pictures below will attest. I was so grateful to be chosen as a speaker (I’ll be sharing more about my presentation in another post!)

I’ve attended a few creative conferences now – all were great in their own way – but Savvy is different. This was the first one I’d attended that actually felt pertinent in every way to MY business. Not my client’s business or my blog. There were SO many memorable moments – too many to list in one blog post – but here are my top 5 takeaways:

1.  S.W.E.E.T Your Client Experience
My girl Monique Melton broke it all down – Make your client experience Simple, Worth it, Effective, Enjoyable, Thoughtful. It highlighted where I need to step up my game and communicate to my clients just how much I appreciate them, as well as fully document our process.

2.  Marketing Your Services
I hope this doesn’t come across as braggadocious – but I’ve been almost entirely referral based for over 6 years now. Meaning I do zero paid advertising, rarely “go after” jobs – they usually come via referral or google searching. It’s a good place to be and I’m grateful. However it also breeds complacency, taking jobs for the $ and not always going after the DREAM clients (note: my client list is pretty dreamy now, but it could always been more so). Amber Housley spoke about sales funnels, metrics and understanding and cultivating your customer journey. To be honest I was kind of embarrassed at how little of it I was doing!

3.  Diversify Your Cash Flow
This has been on my mind for years, YEARS! people. Because let’s face it…I can’t, nor do I want, to be a client-facing shop forever. Product-tizing my services is high on my list for 2017 (and really 2016 too). Eliana Baucicault shared the ways her diversification support her business and not be in competition with her core services.

4.  Get On Financial Track
Kristin Kaplan and Mary Beth Storjohann each spoke about financial well being. From charging what you’re worth (and then some) to creating specific and measurable goals for your financial future. It was a sobering fact that I often let fear hold me back. I’ve made a commitment to Finance Fridays and getting serious about my financial goals.

5.  Connect Face to Face
Getting out from behind the computer and actually connecting with other creative entrepreneurs, internet buddies and friends is crucial! It’s easy to feel like you’re the only one going thru the struggles of juggling business and personal life. We shared so many laughs, hugs, tears and high-fives over those 3 days. I’m grateful to have made so many new friends and am excited to learn from and collaborate with them.

I could go on and on, but we’ve got work to do, right? So, what are your remaining goals for 2016?



Lunabear Studios
Ten 22 Studio

The Savvy Experience

August 23, 2016

First off…guys, I’ve missed you! I realize it’s been quite awhile since I’ve blogged. Sorry about that. After the site launch I just dove back into with client work and have put more time into our instagram and pinterest accounts (hint hint). Coupled with some attempts at a summer vacation, and well…here we are.



To kick things off, I am thrilled to announce that next week I’ll be speaking at The Savvy Experience – a business conference in Scottsdale, presented by my friend and colleague Heather Crabtree. If you’re a fellow lady entrepreneur, and you’re not already in Heather’s facebook group – The Savvy Business Owner – get on that. It’s filled with smart women, running creative businesses and busy lives who encourage, advise, and support each other. I’ve made new friends and even secured an amazing client through the group (more on that soon).


While I’ve spoken at a few conferences now, I’m probably most excited about the Savvy Experience. Why? It’s an intimate gathering of 75 women, all running creative businesses, looking for concrete information to make immediate and impactful changes in their business. I’ll be sharing ways to quickly and easily elevate your digital brand.

I do hope you’ll follow me along in Scottsdale – I’ll be sharing snippets of the experience on instagram and maybe, just maybe Instagram Stories (or facebook live). Stay tuned!

Want exclusive tips from my presentation? Join my newsletter!

xo, Heidi


















I can’t believe this day has finally come.

About 6 months ago I decided it was time to redesign the Spitfiregirl website. It had after all, been 4 years almost to the day since the last one launched. So much has changed…in my business and in the digital landscape. And as many designers can attest, we are often the last to get the shiny new website, because we are busy creating them for our clients. Fast forward to right now…

I am thrilled to be sharing my new website with you!

From a totally responsive design, to all new client work – searchable by client type and with pin-friendly portfolios, we hope there is plenty to keep you inspired! We have 2 new service offerings that I am excited to formally share with you (we’ve quietly been doing them for awhile now)…

With our Brand & SEO Audits we evaluate your branding, website functionality and search engine optimization. We help you determine what your top goals are and provide an action list with tangible ways to improve your branding, SEO, and overall customer experience. These tips can be shared with your graphic designer, web developer or implemented yourself! Our goal is to empower you to make smart decisions and help you focus on the bottom line.  Interested? you can learn more, or book one for your business here

Additionally, I’m accepting a small number of monthly One-on-One Consulting clients, for entrepreneurs looking for guidance or advice. From design and branding questions, identifying and attracting your niche, pricing, business systems and workflow, to hiring interns and freelancers…I provide a course of action that brings clarity, confidence, and paying clients.



In the past two years I’ve ramped up my Speaking Engagements – which I totally love. See where I’ve been and where I’m going next. Interested in having me speak at your retreat, summit or event?  Let me know!

Last but certainly not least, I need to highlight my killer team. An extra, extra special thank you goes to my coding wizard Otis, who has been on my team for almost eleven years now. I could seriously not have done all this without him. The fresh copy? Courtesy of our resident copywriter Jessica Willingham. Those Pinterest-worthy portfolios? My rockstar design team of Drea and Ally. The bright photography? Taken by my favorite colorado photographer, Sara Hasstedt, with hair & makeup by my girl Elizabeth Link. Add in some sweet SEO strategy from Micah, and finally a big high-five to my accountability partner Kathryn and Lara Casey’s PowerSheets for keeping me on track. Thanks everyone for all your hard work and dedication!

SO! I’d love to hear what you think of the site! We’ll have some fun new additions coming online later this month, as well as frequent updates to the blog and portfolio, so do stay in touch. Should you find any bugs, do let us know. We’d love to have you join our mailing list for free design and business tips, inspiration and first access to upcoming webinars and maybe even a course!

All in all it’s been quite a journey – these past four years and these past 6 months. Thanks for being along for the ride!



ps:  you can find more Spitfiregirl on instagram, pinterest, and facebook

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My Best Holiday Tip!

December 17, 2015

Pssst….I’ve got a tip to share and I hope it comes in handy! Want to make your holidays a whole lot easier? Skip the post office madness and send a New Years Card instead! While I love a good Christmas or Holiday card…the reality is, I just can’t keep up anymore. And the Huffington Post agrees – giving us 3 reasons to skip the season’s greetings.

Every year, I turn to my favorite source – Minted, to find a card that would help help ring in the new year with style. Minted is the world’s premier marketplace for independent design. I love that I’m helping to support talented artists and designers (and selfishly, removing something off my teeteringly tall plate).

Here’s 3 of my favorite designs to get you that much closer to sending new year’s joy!

1. Send some Cheer!
Hello Glamour! I love the mix of fonts, black, white and gold foil. Classic.    Designer: Cheer Up Press

Minted New Years Card

2. The Best is Yet to Come
Minted is now doing letterpress…be still my heart. This design is honestly universal and would be great for graduation, birth announcements, etc.  Designer: Annie Clark

Minted New Years Card

3. Playfully Gold Engraved
I really the hand-illustrated text, plus if you didn’t get around to a family photoshoot…this is a great option. It’s also a perfect card to send to your business colleagues and clients.  Designer: Phrosne Ras

Minted New Years Card

So remember… if you didn’t send out your holiday cards, there’s still time. Send a New Years card instead with Minted!
PS: They are currently giving 15% off holiday cards with the code WINTER15.


Minted provided a gift code in exchange for this post. As always, all opinions and styling are my own. If I didn’t genuinely like their products, you wouldn’t be seeing it on the blog!

Crazy For Emerald Green

September 24, 2015

I don’t know about you but once fall season rolls around I’m all about leaving the pastels back at home taking a rest and gearing up for a good mall-stroll. Ya’ know, or at least a good window shopping session, to gather some wardrobe inspiration. And you know what? Even the blacks and the maroons don’t seem nearly as interesting anymore. There’s something so fresh about emerald green. It’s almost like we’re bringing a little bit of summer with us throughout the fall and the winter; boycotting not seeing this beautiful hue in nature anymore. I saw these boots and went bonkers! Happy shopping!



Shop: Boots / Ring / Nail Polish / Scarf

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